Nov 14 2011
∞
“ Because it’s so easy to measure things like impressions and click-through rates, the online ad industry has missed the real power that advertising can have, and its practitioners tend to sneer at old-media ad money as being largely wasted, in contrast to the carefully quantified campaigns one sees online
—
The future of online advertising | Felix Salmon
Must read post from Felix Salmon. So much great stuff in here.
Bubbled up by Percolate
