Because it’s so easy to measure things like impressions and click-through rates, the online ad industry has missed the real power that advertising can have, and its practitioners tend to sneer at old-media ad money as being largely wasted, in contrast to the carefully quantified campaigns one sees online

The future of online advertising | Felix Salmon

Must read post from Felix Salmon. So much great stuff in here. 

Bubbled up by Percolate

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  1. c-raig posted this