c - r ə g

It turns out there are a lot of similarities between the way spammers evolve their approaches to avoid filters and the way the HIV virus is constantly mutating,” according to the post on Microsoft Research’s blog.

In fact, the Microsoft Researchers, using PhyloD with the aid of that company’s high performance computing center, were able to process a year’s worth of data in a matter of days, resulting in the discovery of six times as many possible attack points on the HIV virus has had previously been identified.

Because it’s so easy to measure things like impressions and click-through rates, the online ad industry has missed the real power that advertising can have, and its practitioners tend to sneer at old-media ad money as being largely wasted, in contrast to the carefully quantified campaigns one sees online